We love helping bridal parties create the perfect wedding day look. Brideside was founded by two friends who wanted bridal party planning to be a piece of cake, and our team has helped thousands of brides and bridesmaids with everything from styling to sizing. But we wanted to do more. So we designed a collection of bridesmaid dresses that is not only beautiful, effortless and fun, but also affordable and easy to mix and match. Meet the Brideside Collection. We learned what bridal parties wanted by styling thousands of them, and we designed a collection of dresses that are inspired by best friends and inspiring women. Every dress in our collection is named for someone we love: from fictional best friends like Rachel, Monica and Pheobe to real life girl crushes like Viola, Shonda, and Kerry. Pick one style or mix and match a few. No matter which or how many you choose, your bridal party will look and feel great. With countless colors and styles, from classic to romantic, long, short, or maternity, there's a perfect dress for every bridesmaid, and a fit, shape and neckline that will flatter bridesmaids’ individual style. And affordable prices make it even easier for brides and bridesmaids to fall in love with the collection.