Who We Are
Brideside started when two women came together to reinvent the bridal shopping experience. Today, we are a
quickly expanding tribe of fashion lovers, inventive dreamers and can-doers who love what we do –
providing peace of mind to bridal parties all over the world. Some may see us a fashion brand, some may
say we are a technology or retail company. We see ourselves as a team fully dedicated to customer service.
Our Brand Promise
Brideside is an all-channel concierge service where the peace of mind and happiness of our customers is
our highest mission. Our promise: That the Brideside experience enriches one of life’s most joyous
occasions by providing beautiful products, expert knowledge and ultra-personalized customer service.
Co-Founders, Sonali Lamba and Nicole Staple met during their first day at Northwestern's Kellogg School of
Management and became fast friends. Sonali recently bestowed the honor upon 14 of her best friends, and
Nicole came off a busy summer living in bridesmaid dresses. After trading stories about stressful dress
searches and mis-fitting frocks, they decided that women just like them deserved a more meaningful way to
shop for this important occasion.
They created Brideside to make the boutique experience more convenient,
stress-free and inspiring.